Too rich for aid, but too poor to pay for college?
I can help.
I’m a former Dean turned Wealth Advisor who helps families navigate the financial aid system and lower the cost of college.
It’s a myth that only low-income families get financial aid.
All families can get financial aid.
You just need to know how the system works.
The Book
If you earn too much to qualify for financial aid but not enough to comfortably write a six-figure tuition check, you are not alone.
Every year, millions of middle- and upper-income families face the same frustrating reality. They appear wealthy on paper, yet the rising cost of college makes paying for it feel impossible.
This short, practical guide pulls back the curtain on the college financial aid system and shows parents how to navigate it intelligently.
Written by a former university dean and Certified College Financial Consultant, this insider guide explains how the system really works and how families can use it to their advantage. Instead of blindly paying the sticker price, parents will learn how to lower the true cost of college while protecting their retirement and long-term financial goals.
Inside this straightforward and easy-to-read book, you will discover:
• Why the sticker price of college is often misleading
• The biggest financial mistakes families make when choosing a college
• The 15% Rule for determining what you can realistically afford
• How the Student Aid Index (SAI) determines what colleges expect you to pay
• How scholarships, grants, and appeals really work
• The 6-Step College Affordability Plan that can reduce college costs by $50,000+
• Why the most expensive college is not always the best investment
Too Rich for Aid, Too Poor to Pay?
College is one of the biggest financial decisions a family will ever make. With the right strategy, parents can help their children earn a great degree without taking on crushing debt or sacrificing their retirement.
Want to learn more?
What Parents Say
“I highly recommend Jason for all your college financial planning needs. We were clueless when we started this journey and with his help we learned what schools were a good financial match for our daughter. Jason was also extremely helpful in navigating the confusing FAFSA process. Working with Jason helped us maximize our financial picture for college. I would not recommend going this alone and Jason can be a helpful, thorough, and knowledgeable support in this process.” - Dr. Jessica R., Psychologist
“Dr. J assisted me in getting ready to complete our financial aid forms. He made suggestions I overlooked initially. With multiple kids in college, 529 plans, and a recent change in family circumstances, his advice saved us a substantial amount of money. More importantly, based on his advice, the choice of which college to attend did not depend on the cost. You can send your kids to college without Dr. J’s advice - but I wouldn’t.” - Timothy P., Attorney
“We had a funding gap at the college our daughter attends, and had questions about getting loans to cover it. Dr. J helped us understand the student and parent loan landscape, which loans were best for our situation, and strategies for managing the debt after graduation. This allowed us to make informed decisions. Very helpful, highly recommend.” - Brett B., Business Executive
“Without Dr. J, I never would have learned about a simple way to get access to $20k for each one of my twins, $40k total, who are attending college at the same time.” - Seth C., Entrepreneur
